Product mix is a total of all variations of products present within a company these variations are known as product lines this article discusses the product line depth, product line width product line length, product line consistency as well as explaines the complete product mix in detail and gives a break up of the hierarchy. A product line is a set of related products sold by a single company product mix is the totality of all product lines and individual products sold by a company. The product mix is the variety of products a company produces or sells to the marketplace a product line often evolves, as manufacturers want to take advantage of a brand's value and the success of other products in the mix. A product line is a group of products that are closely related, either because they function in a similar manner, are sold to the same customer groups, are marketed through the same types of outlets, or fall within given price ranges.
Definition: the product mix also called as product assortment, refers to the complete range of products that is offered for sale by the company in other words, the number of product lines that a comp. The term ‘product mix’ implies all the products offered by a firm for sale it may consist of one line products or several allied product lines product line refers to an assortment or class of similar or related products and services they may be similar in technology, customers needs, channel . Product line pricing is a product pricing strategy, used when a company has more than one product in a product line it is a process that traders adopt to separate products in the same category into various price groups, to create different quality levels in the customers’ minds. “a product mix is the set of all product lines and items that a particular seller offers for the sale to buyers” “the product mix is the full list of all products offered for the sale by the company” thus, product mix means total number of products items offered by the company for example .
A ppt on product mix of apple corp with its history, product line, product width and depth. The product breadth is the number of product lines, while the product depth is the variety within each of those lines these two elements combine to make up the store's product assortment or merchandise mix. Pros and cons of expanding your product line there are many reasons to add new products-or line extensions-to your company's product mix in fact, line extensions may be the answer to building . Line will allow a business owner to analyze the product mix and make determinations and corrections to the marketing plan in order to maximize the profitability of the company it is also.
A product mix is defined as the number of product lines that a company sells a company may have a single product line in which case its product mix becomes the number of products being offered in the line (length). Product line breadth: the breadth of the product mix consists of all the product lines that the company has to offer to its customers depth of the product line : line depth refers to the number of subcategories a category has. A company could have one line or several lines, but all the products within this line or lines would be the mix features of product lines the product mix includes four elements. The product line depth of an organization tells us about the varieties of the products that a company sells variables could include sizes, flavors, colors, and other characteristics that set one .
Product mix 1 product- mix 2 what is product-mix • set of all product offered for sale by a company• it consist of various product line•. Once you clearly understand opportunities through data analysis and have performed the appropriate strategic mix planning, pass the baton to the sales team, they can take your insights to drive richer product mix and improve the company’s bottom line. Product mix refers to the full range of products a company makes some companies have thousands of different products in their mix others have only a handful -- or even just one width is one of the ways marketers describe the extent of a company's product mix the products in a company's mix can . To give an example for a product line, a cosmetic company’s makeup product line might contain concealer, powder, blush, eyeliner, mascara and lipstick products.
Microsoft is an unusual company for the sheer number of product lines that bring in more than a billion dollars while the company doesn't break out revenues for all of its product lines . Product line and product mix have direct relationship depth of the product line:- product line depth refers to the number of versions offered of each product in the . The company's toiletries line includes gillette foamy, dry idea and right guard, while its writing instruments line consists of paper mate and flair this gives gillette a wide product mix.
Get an answer for 'please tell me the example of product line, product mix, product extension and product filling of the particular company ' and find homework help for other business questions . Product-line brand names may be used if a company has more than one product line corporate brand names are used when the company's name is powerful and can be used to help the product line . Johnson & johnson product line, product mix, marketing mix & branding_ v $ t hh documents similar to dabur - product mix 1 product mix of 3 companies . The product line is the subset of the product mix there are various product lines in a company but only one product mix.